Foreword｜PHL63
While online gambling casinos have experienced incredible growth during the COVID-19 pandemic, betting shops around the world are also opening. Find out how online casinos are competing with these new stores.
In the UK alone, almost 6,000 brick-and-mortar betting shops recently opened their doors to the public after being closed for more than a year due to the pandemic. These newly opened stores have strict safety protocols in place to protect their customers from any lingering coronavirus.
Even in your corner of the world where things are not as open at the moment, soon, online casinos will face stiff competition from their offline counterparts, especially after more than a year of quarantine. However, if you offer an online gaming experience that exceeds what they have in-store, you can lure your customers away from the store after the novelty wears off.
This is especially true if your region has pandemic-related restrictions as strict as the UK. There, betting shops can’t provide their customers with seats or tables – not even TVs to watch (which, we think, makes no sense from a scientific point of view).
And, in the UK, their customers can only stay in the betting shop for 15 minutes and maintain sufficient social distance from other customers. That’s going to get old fast — again, in our opinion. People naturally like being together, so they’ll find other ways to enjoy the game, where they can get together for a few drinks and snacks. If you give them a way to do it online, you can win their business — and that of their friends and family.
Point out the benefits of online casinos｜PHL63
Like online video games, the online betting experience has its own advantages. Encourage your patrons to get together with other like-minded individuals and enjoy their favorite games in the comfort of their own home. After a year of isolation, camaraderie will be a welcome relief – something no bookmaker can offer if they abide by strict distancing requirements.
Being around a trusted friend at home can also have other positive benefits, such as when one friend convinces the other to see that they have bet enough for the day. This kind of support can help vulnerable individuals recover from their addiction while enjoying all the fun that online casinos have to offer.
Online payment processing is also much more user-friendly than at a betting shop. With more payment options and less potential for identity theft, online gambling is safer than in stores where strangers can peek at your credit card numbers from behind.
Use content marketing — blog posts and email newsletters — to point out these benefits and spread the word. Don’t stop there. Give them live tips on game strategy and inside information on their favorite sports clubs, making your website a one-stop shop for games, news and advice.
Offer live events on your website｜PHL63
Up the ante by offering live events on your mobile and desktop sites. That way, your clients and their friends can watch the event from home or on the go, cheer on their favorite games, and win in the company of friends and family, not strangers. Additionally, many smart TVs can sync with your device to display events on your TV for all to see.
Dazzle Them With Cutting Edge Features｜PHL63
By using AI and other cutting-edge technologies to personalize their experience and make online gaming as friendly as their local bookshop. Tasteful visuals and enticing game recommendations will make them feel right at home, like they’re in the little shop around the corner.
